Founder and CEO
Rider type: Domestique

Dan started Pillar in response to his own problem as a keen amateur endurance athlete. He works on the Pillar product, as well as strategy and leading the company. He has a professional background in software, strategy consulting and finance. He's delighted about putting that to work for his passion - helping people reach their goals and be fitter and healthier.

Co-Founder and CTO

Rider type: Amateur

Nowshad started building the technology platform of Pillar from the scratch from December 2019.He works on the Pillar Technology, as well as strategy and leading the Technical domain of the company. He has a professional background in software industry, Telecommunications and Healthcare. He loves to help people reach their goals and be fitter and healthier.

Sports Product Manager
Rider type: Climber

Ifan is an enthusiastic sports scientist, coach, and lover of all things endurance. Ifan has the perfect blend of practical and technical skills, which has allowed him to bring the most current training methodologies to life in our app. He holds an MSc in Exercise Physiology from Loughborough University and has published manuscripts in the area of sleep physiology.

Sports Product Manager
Rider type: All rounder

Jamie is not only an ex-elite cyclist, but an engineer and computer scientist. He brings a wealth of knowledge and first-hand experience of racing at the top level of cycling. Jamie has a PhD in computer science specialising in developing algorithms for optimisation problems. Jamie leads the development of Pillar's algorithms and is the critical bridge between our front and backend systems.

Sports Product Manager
Rider type: Puncheur

Rekha's vision for Pillar is to build a community of athletes who strive to perform at their best. Her passion is to truly understanding our user’s needs and ensuring that they have the best experience with Pillar, so feel free to get in contact with her. She brings vast experience and expertise to the team, with a varied background in the technology industry and holds an MSc in Sports and Exercise Science.

Marketing & Partnerships
Rider type: Beginner

Imogen is just starting out on her cycling journey, and is a fitness, health and all things wellbeing enthusiast. She brings knowledge from her previous roles in technology and management consulting, digital marketing consulting and running a start-up clean beauty brand prior to joining Pillar. Imogen’s vision for Pillar is to bring balance to people’s training (and their lives) while helping them feel their absolute best inside and out.

SQA Engineer

Rider type: Intermediate

I started my cycling journey in May 2022. Since then I have learned day by day and progressed a lot in my habits and riding. My teammate Jamie, Sagar bhai really motivated me to ride. Since starting my journey I am following Pillar Plan. I have completed two events goals since then. In my professional life, I am a Software Quality Assurance Engineer. Currently, I am working with Pillar to achieve the quality of the Products, so our beloved athletes can reach their goals and make them fitter as well.

Software Engineer

Rider type: Intermediate

Ashik is an enthusiastic programmer and software engineer specialising in backend development. He works on the backend team of Pillar and implements the necessary logic that makes Pillar work. He is excited to solve real-world problems through building software and is eager to help endurance athletes by making Pillar a true companion for them.

Performance Consultant at Israel Premier Tech and Pillar Advisor

David brings extensive knowledge and experience from the highest level of cycling and triathlon with more than 15 years of work in support of World Tour cyclists and Olympic athletes. David is working with the Pillar team to optimise our algorithms and coaching framework.

Professor of Exercise Metabolism and Pillar Advisor
Twitter: @JamesyMorton

James is a Professor of Exercise Metabolism and is an expert in the field of exercise metabolism and sports nutrition. He led the nutrition strategy for Team Sky’s multiple Tour de France victories from 2015 to 2018. James is working behind the scenes with Pillar to create an unparalleled pocket nutrition solution.

Pro Cyclist and Pillar Advisor
Twitter: @rachneylan

Rachel is a professional road cyclist and Olympian currently competing on the Women’s World Tour racing circuit. While still racing professionally, Rachel has begun advising Pillar about the challenges and experiences of training at the highest level.

Performance Nutritionist and Pillar Advisor
Twitter: @close_nutrition

Graeme is a professor of Human Physiology at Liverpool John Moores University and a nutrition and physiology consultant to some of the world’s leading sporting organisations (England Rugby, The European Tour Golf, and several Premier League Football clubs). At Pillar, Graeme works with Prof. James Morton to create a pocket nutrition solution.

Endocrinologist and Pillar Advisor
Twitter: @nickyKfitness

Nicky is a highly decorated endocrinologist, an honorary lecturer in medicine at University College London and research fellow in the department of Sport and Exercise Sciences at Durham University. She is working with Pillar to inform the science behind exercise and the endocrine systems.