Why start another company in fitness and health?

TLDR

We’re building a fitness service that is control system for your fitness and health journey: the single place you to to know where you’re at, what that means for you, and what next to move towards your goals.
This should have pretty startlingly positive results for your physiology and mental health, and so what you can do, your happiness, career, wealth, and how long you stick around on planet earth for.
We’re building this out over time. Stay tuned for how how we are building toward this. At the moment Pillar works for those of us who love cycling - either because we have “cycling goals” or like it as a way to keep fit/ healthy.

Get in touch with me (dan@pillar-app.com

Tell me a bit more....

Where are we at, as a society, with our fitness and health?

Who:Our awareness:

Broader issues:

Problem:

% of US population who are obese or overweight went UP 2010-2019, from 63% to >66% (CDC
50%
A third
Nearly 30%

So what have we done (as the health and fitness industry at large)?

We’ve introduced tons of solutions - some terrible (think miracle diets and exercise regimes), some really good at what they do - all of them partial and disconnected from each other.

These are things like:

Calorie counters - to tell you how much you’ve eaten, like My Fitness Pal
Great training environments - like Peleton, Barry’s, Fitness First
Healthier food - groceries and supplements
Wellness trackers - like Whoop and Oura ring, to tell you how fatigued you are and your capacity to exert yourself on a given day, and how well you’re resting.
Other measurement services / tech : counting steps, resting heart rate, estimated calorie burn, speed, power created (eg how much power you can put through the pedals on a bike).

These sit on top of a fragmented set of services (public and private) for healthcare and life insurance.

To be clear, the good solutions in the above categories are important. They play, and will continue to play, a really valuable role (like Oura, HRV4Training, Garmin, Peleton for example).

However there are problems with this fragmentation:

No solution really knows you - they only know a part of you
They take a fragmented approach to your fitness and health - which often leads to an incoherent approach. For example, a disconnect between nutrition and activity/exercise (because you don’t know how to connect what each one is telling you and which to ignore based on how you’re actually doing). This leads to things like:a) Obesityb) Overtraining and then injury, illness (things like bone density, susceptibility to illness through reduced immune system effectiveness)c) Not hitting your fitness goals (your body can’t adapt if it doesn’t get the right rest and fuel)
You have to stay on top of several products and services (effort intensive, time consuming).

So why are we (Pillar) building another fitness and health company?

To connect the dots, and give guidance on what next. To help you take integrated action across the different pillars of your fitness and health, in a way that’s right for you and your life. To simplify your life.

If you already use some of the services I’ve mentioned, you’ll get more value out of them.

It’s complex, and it is new, and we’re building it out over time (to progressively address more problems and cater for more and more parts of our society). And it will genuinely get you great results.

That’s why we’ve got some world leaders

Reach out here (dan@pillar-app.com) if you want to hear more, be part of the journey, or use our product.